Key Takeaways:
- Product Line Expansion: Groupe Berkem announces the extension of its H2OLIXIR floral water range, designed for the Health and Beauty industries.
- Natural and Organic Focus: The new products emphasize 100% natural and 97.5% organic properties, catering to the demand for naturalness in cosmetics.
- Innovative Additions: Introduction of lavender and thyme water, each with unique benefits for various cosmetic applications.
- Sustainable Production: Utilization of a desiccation process for production, ensuring the preservation of plant benefits and upholding organic standards.
- Market Impact: Aiming to capture high value-added segments in the cosmetics market while maintaining natural and organic qualities.
Groupe Berkem Expands Its H2OLIXIR Range with New Natural Floral Waters
Introduction
Groupe Berkem, recognized in the Health and Beauty industries, announces a significant expansion of its H2OLIXIR floral water range. This move underscores the company’s commitment to natural and organic products in the cosmetics market.
New Product Launch
Eric Moussu, Vice President of Sales at Groupe Berkem, emphasizes the extension as a testament to the company’s innovative capabilities. The addition includes lavender and thyme water, both renowned for their natural benefits in cosmetic formulations:
- Lavender Water: Known for its soothing and antioxidant properties, it is ideal for facial care, sensitive skin treatments, and combating premature skin aging.
- Thyme Water: Offers a spectrum of benefits from antioxidant to purifying properties, suitable for combination, oily, or acne-prone skin, and hair care for oily hair and scalp cleansing.
Sustainable Production Process
Groupe Berkem employs a unique desiccation process in producing these floral waters. This method involves drying plants to extract water while preserving the original plant benefits. This sustainable approach ensures that the floral waters retain the utmost quality and effectiveness for cosmetic use.
Organic and Natural Certification
Each product in the H2OLIXIR range boasts a 100% natural and 97.5% organic composition. They are upcycled, grown organically in France, and bear the COSMetic Organic and Natural Standard – COSMOS certification. This rigorous standard ensures the products are free from toxic fertilizers and maintain their natural nutrients and benefits.
Market Strategy and Impact
With the launch of these new products, Groupe Berkem aims to address new, high-value segments in the cosmetics industry. The focus on natural and organic properties aligns with the growing consumer demand for eco-friendly and sustainable beauty products. By controlling the sourcing and production process, Groupe Berkem ensures the delivery of high-quality, natural solutions to its industrial customers.
