TRACT Welcomes Allison Kopf as New CEO

Key Takeaways

1. New Leadership: Allison Kopf was appointed as CEO of TRACT, an agtech sustainability measurement platform.
2. Leadership Transition: Kopf succeeds Roel van Poppel, co-founder and former CEO.
3. Kopf’s Background: Renowned agtech entrepreneur known for her influence in technology and agriculture.
4. TRACT’s Mission: Developed by key industry players, TRACT aims to transform food and agriculture systems through technology.
5. Industry Collaboration: TRACT is a collaborative effort of over 30 companies, including major global food and agriculture corporations.

TRACT, A New Era in Agtech Leadership

TRACT (Holding) B.V., a leading new food and agriculture sustainability measurement platform, has announced the appointment of Allison Kopf as its new CEO, effective January 2024. A successful US agtech entrepreneur, Kopf will take over from TRACT’s co-founder Roel van Poppel. This appointment marks a significant milestone for TRACT as it prepares for its customer launch in early 2024.

Allison Kopf: A Trailblazer in Agtech

Allison Kopf has profoundly impacted the world of technology and agriculture. Recognized as one of Forbes 30 Under 30 and the 2021 Global Women Fresh “Woman of Impact,” Kopf has demonstrated her expertise and vision in the agtech sector. Before joining TRACT, she was the chief growth officer at IUNU and the founder of Artemis, which was acquired by IUNU in 2021. Her role on the Boards of Santa Clara University’s College of Arts and Sciences and the Ciocca Center for Entrepreneurship showcases her commitment to innovation and leadership.

Envisioning a Sustainable Future for Agriculture

Kopf commented on her new role and expressed her dedication to merging thought leadership, pioneering technology, and progressive investments to revolutionize efficiency and impact in food and agriculture systems. This vision aligns with TRACT’s mission to foster sustainable agricultural practices through technological advancement.

Appreciation for Foundational Leadership

Tim Harry, Chairman of the Board, praised Kopf’s extensive achievements in agtech and welcomed her expertise to guide TRACT into its new phase. Concurrently, the company expressed gratitude to Roel van Poppel for his foundational work and leadership in building TRACT, particularly in steering the platform toward its upcoming launch.

The Collaborative Spirit

TRACT stands out as a collaborative endeavor involving more than 30 companies, aiming to drive positive change in the food and agriculture industry. It was initially funded and supported by major global companies like Archer Daniels Midland Company (ADM), Cargill, Louis Dreyfus Company, and Olam. These efforts culminated in the development of a digital platform that leverages standard metrics and methodologies to measure sustainability in agriculture.

Looking Forward to Transformational Change

With Allison Kopf at the helm, the company is poised to make significant strides in transforming the food and agriculture sector through sustainable and innovative practices. The industry awaits the customer launch of TRACT, anticipating its role in shaping a more sustainable future for agriculture.

Image provided by TRACT