Key Takeaways:
- Genera, a sustainable molded fiber and biomaterials company, has initiated a $350 million expansion of its Sustainable Biomaterials Campus.
- The expansion will add over 150,000 square feet to the existing facility, including advanced robotic and automated systems.
- This growth will generate more than 230 local jobs in East Tennessee by early 2024.
- Genera emphasizes its role as a major domestic manufacturer of circular, compostable packaging solutions.
- The project receives support from Tennessee’s government, highlighting the importance of agriculture in the state’s economy.
Genera, a leader in sustainable molded fiber and biomaterials, announced the groundbreaking of its nearly $350 million expansion of the Sustainable Biomaterials Campus. This strategic move aims to bolster the region’s manufacturing, production, and distribution operations.
Expanding Genera Facilities and Capabilities
The expansion introduces an additional 150,000 square feet to Genera’s current establishment. The new space will accommodate over 60 robotic thermoforming machines, autonomously guided vehicles, and state-of-the-art automated packaging lines. Genera’s commitment to domestic production ensures transparent supply chains for brand owners, viable income for local farmers, and significant job creation.
Local and National Impact
Ben Mascarello, CEO of Genera, emphasized the company’s growth and its role in scaling sustainable packaging solutions across various consumer markets. “As our capacity increases, we look forward to expanding our partnerships with brand owners, farmers, and landowners, contributing to a biobased economy,” Mascarello stated.
Tennessee Governor Bill Lee expressed gratitude towards Genera for its job creation role and positive impact on the Monroe County community. “Tennessee’s business-friendly climate and skilled workforce make it an ideal location for such significant investments,” said Lee.
Stuart C. McWhorter, Tennessee’s Economic and Community Development Commissioner, also acknowledged the essential role of agriculture in the state’s economy, praising community leaders for their efforts in facilitating this expansion.
Strategic Partnerships and Future Prospects
The project’s success hinges on collaborations with Motus, Kiewit, and its subsidiary, TIC-The Industrial Company. TIC will manage the engineering, procurement, and construction, while Motus will supply advanced robotic thermoforming machines.
Founded 2008 as a University of Tennessee spin-out, Genera has evolved into North America’s largest vertically integrated manufacturer of eco-friendly packaging and biomaterials. Its products, made from locally grown regenerative grasses, provide a sustainable alternative to plastics, benefiting local communities and reducing carbon impact. With its headquarters in Vonore, Tennessee, and an innovation center in Houston, Texas, Genera continues to lead the way in sustainable solutions for various industries.
