As many have wandered the streets of Soho, Camden, or Hampstead, it's that time of the week again. The photo report of the Vertical Farming World Congress after 120+ attendees came down to London and others tuned in online for some spicy discussions.
Click here to view the photo report.
Ahmad Mohseni (FlexFarming), Rick Vanzura (Freight Farms) and Tom Könisser (Signify)
Nora Muller and Javier Tenorio with Omya International and Geraldo Maia with Pink Farms
Some main conclusions from the summit were:
- Focus on one product first and make that one viable, then focus on other niche crops such as berries or others.
- The crucial aspect of co-locating your vertical farm somewhere close to sites or factories with waste streams, distribution networks, renewable energy plants, producers with excessive heat, and so on.
- How the current energy crisis helps growers to rethink their resource consumption in general- do I have to pivot my business model to actually become more efficient in production?
- The shift from traditional farming to high-tech farming is attracting a much younger generation to move into farming again.
- When it comes to price points, sometimes it could be more beneficial to aim below the premium and become mainstream first to gain market share, then expand.
- The power of a brand: how it helps to communicate the benefits of vertical farming to consumers.
Kate Hofman (GrowUp Farms), Oscar Davidson and Jack Farmer with LettUs Grow, and Phillip Davis (Perfectly Fresh)
Scott Nelson with Veritas Solutions and Ron Mitchell with Clayco
Click here to view the photo report.
Did we forget to take your photo at the event? Please feel free to send us your photo or selfie to info@verticalfarmdaily.com so we can include you in the photo report.