Key Takeaways
- NotCo announces a food service partnership with New York-based specialty coffee roaster Joe Coffee.
- At all locations, Joe Coffee replaces almond milk with NotCo’s NotMilk™ Barista, a unique chickpea and oat blend.
- NotMilk™ Barista offers a low-sugar, creamy, and frothy plant-based alternative for coffee and tea.
- The partnership marks NotCo’s first U.S.-based coffee house collaboration for NotMilk Barista™.
- NotCo aims to expand its distribution to additional coffee shops and retailers nationwide.
NotCo, a rapidly growing food tech company known for its patented AI technology named Giuseppe, has announced a new partnership with Joe Coffee, a New York-based specialty coffee roaster committed to sustainability. The collaboration aims to provide coffee lovers a more sustainable and delicious plant-based milk alternative.
A Creamier, Frothier Alternative
Joe Coffee has replaced almond milk on its menus with NotCo’s new NotMilk™ Barista at all its locations. Made from a unique blend of chickpeas and oats, NotMilk™ Barista offers a creamier and frothier alternative for plant-based coffee enthusiasts. The product performs well in hot and cold foaming and holds up well for latte art. “NotMilk Barista allows plant-based coffee lovers the opportunity to enjoy the full, frothy latte experience without compromising on taste, look, feel, and functionality,” said Matias Muchnick, CEO and founder of NotCo.
AI-Driven Innovation
Giuseppe created the innovative recipe for NotMilk Barista™, NotCo’s AI technology, in collaboration with the company’s team of AI Chefs and R&D experts. The result is a plant-based milk alternative that mimics animal-based products’ look, taste, and functionality.
Expanding Partnerships
This partnership with Joe Coffee is the company’s first U.S.-based coffee house collaboration for NotMilk Barista™. NotCo has a growing list of food service partnerships worldwide, including collaborations with Burger King, Dunkin Donuts, Starbucks, and Papa Johns’s. In the U.S., NotCo recently launched a national campaign with Shake Shack for its Non-Dairy Chocolate Shake and Non-Dairy Frozen Chocolate Custard made with NotMilk™.
Future Plans
“We look forward to expanding our distribution to include additional coffee shops and retailers across the country soon so that coffee aficionados can make their own plant-based latte art at home,” added Muchnick.
Image provided by NotCo
