From September 25th to 29th, 2023, PopFest will open its doors, heralding a harmonious fusion of agricultural innovation, networking, and gastronomy. A hub for global growers, distributors, and partners, PopFest promises to be the melting pot of the freshest crop varieties and pioneering agricultural techniques.
Joost van den Eijnden, Commercial Director, beautifully encapsulated the essence of PopFest by stating, “We aim to provide a rich tapestry of solutions that address the complexities of climate change, sustainability, taste, and health.” Pop Vriend is not just about farming; it’s about crafting narratives, building solutions, and nurturing relationships that cater to the entire food chain.
Highlighting its commitment to evolving with changing climatic conditions, Pop Vriend introduces its Magma Collection, a tribute to resilience and adaptability. Initially designed for the U.S. fresh market, these heat- and stress-tolerant beans have entered the European market. Bridging gaps created by heat stress, the Magma Collection is a testament to the innovation of Pop Vriend seeds.
The world of baby leaf spinach witnesses a transformative evolution as Pop Vriend unveils its new portfolio, tailored for the Northwest European market. These spinach varieties boast premium leaf quality, ensuring a year-round supply apt for direct supermarket sales. Crisp, vibrant green, and fork-sized, they epitomize excellence in produce. Further, the novel series of oriental spinach varieties with improved resistance and longevity is an ode to Pop Vriend’s commitment to quality.
As part of the KWS family, Pop Vriend celebrates collaborative genius with INITIO, a nutrient-infused seed treatment. Launched previously for spinach, its success story resonates with enhanced yield, improved resilience, and root system development. The spotlight during PopFest will also shine on integrating KWS sugar beet genetics with Pop Vriend’s red beet genetics, pushing the boundaries of conventional cultivation.
Beyond pure agriculture, Pop Vriend delves deep into post-grower chain solutions. PopFest promises to showcase concepts that resonate with market dynamics and shifting consumer paradigms. It’s about embracing change and driving transformation.
Visitors to PopFest can indulge their senses with a chance to witness the latest advancements in the field and savor the culinary marvels of beans, spinach, chard, and beet. It’s not just an event; it’s an experience. Set against the picturesque backdrop of the breeding station in Andijk, PopFest Open Days are an exclusive affair, accessible by appointment only for customers and relations.
Image provided by Pop Vriends Seeds
