A new British salad range brand, Homegrown, is being launched exclusively through Asda this week. The range includes three SKUs: 80g Mixed Salad, 60g Rocket, and 80g Hot & Peppery Cress, and will be available nationally online and in 270 Asda stores nationwide from Monday, September 4.
CEO of Homegrown’s owner, Jones Food Company (JFC): “We are thrilled to be able to launch Homegrown with Asda. They, like us, understand that growing produce vertically can have significant sustainability benefits.
“All of our salad is entirely British grown, which results in fewer food miles than salad flown in from around the world, is grown using only renewable energy, and uses 90% less water than plants, which have been more traditionally produced. We can harvest our crops in one day and deliver to supermarket depots the next, so the freshness is guaranteed.”
Dom Edwards, Asda Produce Director, says, “We’re delighted to be the first British retailer supplying a vertically farmed bagged salad range at this kind of scale, enabling customers to buy nationally and online. As well as clear sustainability benefits, the salad leaves aren’t subject to adverse weather – resulting in better availability and more consistent quality for our customers.”
For more information:
Nick Woods, PR Enquiries
Tel.: +44 7723 021 894
jonesfoodcompany@sunnysideupcomms.co.uk