Better Future Farms (BFF), a growing U.S.-based grower specializing in local, sustainable, year-round produce at scale, announced the appointment of Robert van der Geest to the leadership team as Senior Vice President of development and Operations. This strategic move comes as part of BFF’s ongoing expansion and commitment to innovation in the controlled environment agriculture space.
A Seasoned Greenhouse Developer Joins BFF
Robert van der Geest is a seasoned greenhouse developer and operator with over 30 years of experience in the industry. He has developed and operated over 200 acres of large-scale greenhouse projects in low, medium, and high-tech greenhouses for various crops. His extensive experience and expertise will be instrumental in managing the company’s development efforts as it expands beyond its flagship, state-of-the-art lettuce greenhouse facility currently under construction in Louisa, VA.
Strengthening BFF’s Capabilities
David Drescher, CEO of Better Future Farms, expressed enthusiasm about the new addition, stating, “We are excited to add a multi-talented leader to strengthen BFF’s capabilities further. Robert is a capable and skilled addition to enhance our rapid expansion in the controlled environment agriculture space.”
Robert van der Geest also shared his excitement about joining BFF, highlighting the company’s smart and measured approach to the U.S. market. He said, “BFF brings a smart and measured approach to the U.S. market by delivering locally-grown, high-quality lettuce at scale with its partners at Taylor Farms and Generate Capital. This, combined with a strong team possessing deep growing experience and entrepreneurial successes, made for an attractive opportunity to leverage my expertise.”
A Strategic Move for Future Growth
The appointment of Robert van der Geest marks a significant milestone for Better Future Farms as it continues to grow and innovate within the sustainable agriculture industry. His vast experience and leadership will undoubtedly contribute to the company’s mission to provide locally-grown, high-quality produce at scale.
Conclusion
Better Future Farms’ decision to bring Robert van der Geest on board reflects the company’s commitment to excellence and innovation in sustainable agriculture. As BFF continues to expand its operations and explore new opportunities, adding a seasoned industry expert to the leadership team positions the company for continued success in the controlled environment agriculture space.
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Note: This article is based on publicly available information and is intended for informational purposes only. It does not constitute financial or investment advice.
