US: Bowery expands retail footprint with Whole Foods Market

Bowery, a vertical farming company, expanded its retail footprint with Whole Foods Market. Bowery salad kits plus core products from lettuce to herbs, previously available at 50 stores in the Northeast, are now available at 150 Whole Foods Market stores up and down the East Coast.

“Demand for ready-to-eat, planet-positive meals is booming,” said Matt Williams, Chief Sales Officer, Bowery. “By expanding our retail footprint with Whole Foods Market, more shoppers will now have access to our growing portfolio of salad kits. It’s never been easier to grab a healthy meal on the go; just add dressing, reseal, shake, and eat up.”

Bowery is working to secure the future of food, connecting consumers to produce grown without pesticides with a focus on bold flavor and ultimate freshness. Three flavors of salad kits, including Zesty Caesar, Avocado Ranch, and Balsamic Vinaigrette, all featuring a base of Crispy Leaf plus elevated, plant-forward toppings and a fork, will be available for convenient grab-and-go meals from select Whole Foods Market stores.

This milestone comes at a pivotal time in the company’s growth. Bowery increased its retail footprint by 19x between 2020 and 2023. The brand continues to pop up in unexpected places beyond retailers, such as Citizens Bank Park, the first sports stadium in the country to offer Bowery’s salad kits, and Sweetgreen locations in the tri-state area, featuring the Bowery bowl.