Farmland Real Estate

Farmers Business Network Introduces AcreVision to Aid Land Acquisition Decisions

Farmers Business Network, Inc. (FBN®), the global AgTech platform and farmer-to-farmer network, has unveiled AcreVisionSM, an innovative tool designed to help farmers make informed decisions about land purchases.

AcreVisionSM was developed in response to FBN research, which revealed that 93% of farmers conduct land research before deciding to acquire farmland. This free-to-use solution offers farmers a comprehensive, easy-to-use platform to evaluate potential parcels. The tool aggregates essential information about farmland parcels and local market trends into a single report, facilitating efficient and informed decisions.

“Land is the most vital asset to farming operations,” said Dan English, GM, FBN Finance. He highlighted the gap in the agricultural world, noting that while the residential real estate industry has developed numerous tools to value homes and land, similar intelligence for agriculture has been largely missing. “AcreVisionSM empowers producers by providing them with the critical data they need to make informed decisions about their land and potential land acquisitions,” English added.

Farmers can utilize AcreVisionSM to access various data points such as tillable acres, productivity index, cropping history, soil type maps, elevation, slope, terrain wetness, comparable sales, and cropping history across over 630 million acres and 15 million parcels. The tool incorporates dozens of public data sets into proprietary analytical models, which allows growers to understand the full potential of land parcels. It’s worth noting that individual grower data is not used in farmland evaluations.

“FBN can now serve farmers’ farmland needs end to end with unmatched digital capabilities,” said Dan English. “Starting with AcreVision to help farmers find and assess parcels, through instant approval financing options for land purchases, and then farming the land with the full platform of FBN analytics, inputs, and financial services.”

This announcement comes amidst a series of recent advances by FBN. The company introduced an “Instant Approval” financing option for land purchases, offering faster, more convenient access to capital for qualified applicants. FBN also unveiled Norm, an AI-powered chatbot, the first of its kind in the industry, designed to provide agronomic guidance.

Through the comprehensive, data-driven insights provided by AcreVisionSM, FBN continues to demonstrate its commitment to empowering the prosperity of family farmers globally.

Photo by Léon McGregor on Unsplash 

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As a dedicated journalist and entrepreneur, I helm iGrow News, a pioneering media platform focused on the evolving landscape of Agriculture Technology. With a deep-seated passion for uncovering the latest developments and trends within the agtech sector, my mission is to deliver insightful, unbiased news and analysis. Through iGrow News, I aim to empower industry professionals, enthusiasts, and the broader public with knowledge and understanding of technological advancements that shape modern agriculture. You can follow me on LinkedIn & Twitter.

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