Fieldless, a Canadian vertical farm, unveiled new packaging used for the first time in the leafy greens category as a solution to reduce single-use plastics.
"We're proud to be the first to package cut greens this way," said Fieldless CEO Jon Lomow. "Our goal is to significantly reduce single-use plastics while maintaining a great product experience."
If plastic manufacturing were a country, it would be the 5th largest greenhouse gas emitter in the world. And biodegradable or "compostable" plastic options for single use can be even worse than traditional plastic.
"Food producers continue to rely on plastic since consumers want to see the produce they are buying. That's perpetuating a reliance on single-use plastics in grocery retail. Our choice may seem risky from that perspective, but we have to be bold to make a change. We know consumers want less plastic. And thanks to how and where we grow, our consumers know to trust the freshness of our greens."
While this is a great step forward, there is still room to improve. "It's the optimal solution today. We'll continue to innovate and improve in our mission to deliver food sovereignty, sustainability, and joy for consumers," says Jon.
Fieldless salad mixes in the new packaging are now available across Farm Boy stores in Ontario.
For more information:
Fieldless Farms
https://fieldless.com