Campaign urges city dwellers to visit Scottish farms
“Visiting a farm and providing access to green space is hugely beneficial to a person’s mental and physical wellbeing.”
By Philip Case
Farmer’s Weekly
Feb 19, 2022
The Go Rural campaign will encourage urban residents from 20 towns and cities to get out into the countryside, buy food and drink directly from a farmer, visit a farm for the day, or book an overnight break or holiday.
There will also be a focus on building knowledge and awareness of the Countryside Code and how to keep people and animals safe in the countryside.
The campaign is being delivered by sector body Scottish Agritourism, using the Go Rural consumer-facing brand with support from other farming, rural and tourism organisations.
It is being supported by VisitScotland as part of the post-Covid recovery programme on behalf of the Scottish government.
Caroline Millar, sector lead for Scottish Agritourism, said: “Visiting a farm and providing access to green space is hugely beneficial to a person’s mental and physical wellbeing.
