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Canada: Nobel Peace Prize has a Vancouver connection

Karin Jager at her home in Mission. PHOTO BY FRANCIS GEORGIAN /PNG

While still an intern, Jager created a poster for a local non-profit focused on food security: Vancouver’s urban farm, City Farmer.

By Denise Ryan
Vancouver Sun
Oct 18, 2020

Excerpt:

When Karin Jager saw on the news that the World Food Programme had won the Nobel Peace Prize last week, she saw something else: the logo she had designed some 30 years earlier.

Jager, who is head of the Graphic and Digital Design department at the University of the Fraser Valley, was a young Vancouver designer with a social conscience when she got a call inviting her to travel to Italy to design a brand identity for the United Nations food organization.

“I was a student at Emily Carr, graduated in 1985, and my design career began with an internship at Environment Canada,” said Jager. While still an intern, Jager created a poster for a local non-profit focused on food security: Vancouver’s urban farm, City Farmer.

When a colleague from Environment Canada joined the World Food Programme and needed a brand identity that communicated its mission of ending hunger worldwide, he called Jager, from Rome.

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Jager got on a plane with a suitcase crammed full of art supplies. “Everything was tactile back then — pen and ink and paper.”

The logo was her first major international project. It was also her first major international trip. Jager, who spent three weeks in Rome, where the UN’s agriculture and food security teams are headquartered, describes the experience as the highlight of her career, combined with “total culture shock.”

“It was a powerful piece to work on.”

Read the complete article here.