Malaysia: This Vertical Farm Was Born in the Pandemic. Sales Are Up.
The Vegetable Co. sits in a shipping container on the edge of a Malaysian parking lot. It’s one of many small farms around the world selling directly to consumers.
By Ian Teh and Mike Ives
New York Times
Sept. 3, 2020
Excerpt:
The setup of the two friends’ agricultural venture was unusual. Their farm sat next to a gas station, inside a shipping container where the plants grew in vertically stacked shelves. And the timing of their first sales — during the early days of Malaysia’s coronavirus outbreak — seemed less than ideal.
“We were a nascent product in an uncertain market,” said Shawn Ng, 28, a co-founder of the vertical farm, the Vegetable Co. “We weren’t too sure if it would take off.”
“But somehow,” he added, “the market kind of played in our favor.”
As in-person shopping wanes during the pandemic, Mr. Ng’s Malaysia-based operation is one of many small farms around the world that are selling fresh produce directly to consumers in ways that bypass brick-and-mortar grocery stores.
Some farms sell on e-commerce platforms like Amazon or Lazada, Alibaba’s online emporium for Southeast Asia, or through smaller ones like Harvie, a Pennsylvania-based website that connects consumers with individual farms across the United States and Canada.
