Key Takeaways:
- Extensive Experience: Susanne Wasson, with over three decades in the agricultural industry, joins Vive Crop Protection’s Board of Directors.
- Strategic Alignment: Her background in strategic finance and leadership roles is anticipated to synergize with Vive’s innovative objectives.
- Proven Leadership: Wasson’s prior roles include President of the Crop Protection Business Platform at Corteva Agriscience and chair positions on several influential boards.
- Growth and Innovation: She aims to drive growth and foster innovation within Vive Crop Protection through strategic guidance and expert insights.
- Leadership Transition: Wasson’s appointment follows the departure of Amy O’Shea, recognizing O’Shea’s significant contributions to the company.
Introduction of Industry Veteran
Vive Crop Protection has officially announced the appointment of Susanne Wasson to its Board of Directors, a strategic move aimed at enhancing the company’s focus on innovation in crop protection technologies. With a substantial tenure of 33 years in various executive and leadership capacities, Wasson brings a wealth of expertise that is expected to be instrumental in guiding Vive Crop Protection’s strategic initiatives.
Wasson’s Professional Background
Susanne Wasson has recently concluded her role as President of the Crop Protection Business Platform at Corteva Agriscience, capping a prominent career that included responsibilities in executive leadership, strategic finance, and global portfolio management. Besides her new role at Vive, Wasson continues to serve on the boards of Cultiva, LLC, SePRO, and HGS BioScience, and has been a chairperson for CropLife America and the National FFA Foundation Sponsors Board.
Company Expectations and Strategic Fit
Darren Anderson, CEO of Vive Crop Protection, stated, “We are thrilled to welcome Susanne Wasson to our Board of Directors. Her extensive experience and strategic vision perfectly align with our goals for growth and innovation.” Anderson’s statement underscores the alignment between Wasson’s expertise and the company’s objectives to expand and innovate within the agricultural sector.
Wasson’s Perspective and Commitment
In accepting her new role, Susanne Wasson remarked, “I am honored to join Vive Crop Protection’s Board of Directors. Vive is at the forefront of developing innovative solutions to address the evolving challenges faced by farmers. I am excited to leverage my experience in driving growth, fostering innovation, and cultivating high-performance teams to contribute to Vive’s continued success.”
Vive Crop Protection Recent News
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Strategic Team Enhancements (2024/02/27)
Vive Crop Protection has bolstered its leadership and operational team to expand its market, enhance sustainability, and strengthen finances. Greg Esco is the Eastern US Sales Manager, Bruce Ringrose is the Director of Sustainability and Stakeholder Relations, and Jeff Lacrooy is promoted to VP of Finance. These appointments and promotion are expected to catalyze Vive’s growth and innovation in the agricultural sector.
Introducing Phobos™ FC (2024/01/19)
Vive Crop Protection Secures Additional Funding (2023/06/09)
Vive Crop Protection Inc. has successfully extended its Series C financing round, raising an additional $8.4 million USD for a total of $34.4 million USD, backed by key investors like the Business Development Bank of Canada and Export Development Canada. These funds will enhance research and development, including laboratory expansion and increased staffing, and will support market expansion in North America and improved marketing strategies. CEO Darren Anderson expressed gratitude for the investor support, highlighting their belief in Vive’s potential. Central to Vive’s innovation is the Allosperse® Delivery Technology, a nanoscale, polymer-based system that optimizes the performance of agricultural inputs, boosting both ROI and sustainability for farmers. Kyle Scott of Emmertech praised Vive’s growth and potential, underscoring the company’s bright future in the agriculture industry.
Registers AZteroid™ FC3.3 Fungicide In Canada (2023/03/29)
Vive Crop Protection has launched AZteroid FC3.3 fungicide in Canada, which offers long-lasting disease control and fertilizer compatibility. The fungicide is specifically for in-furrow use on potatoes, protecting against Black scurf, Silver scurf, and Rhizoctonia diseases. VP of Global Sales, Dan Bihlmeyer, said the fungicide presents Canadian potato growers with a new tool to combat soilborne diseases.
Image provided by Vive Crop Protection
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