Key Takeaways:
- Little Leaf Farms introduces the “Happy Desk Salad” Kit, elevating desk dining to a luxurious experience, featuring items like a desk shade, desktop candelabra, and a custom placemat.
- A recent Opinium Research survey revealed that 76% of non-remote corporate workers eat lunch at their desks more than half the time, with 68% preferring it for convenience and productivity.
- The survey indicates that 73% of office workers plan to bring their lunch more frequently, with health as the primary motivator, especially among Gen Z, who are also motivated by cost savings.
- Desk lunch etiquette remains a concern, with meetings scheduled during lunchtime seen as rude by a significant portion of the workforce.
- Little Leaf Farms, known for its sustainable lettuce production, aims to enrich the desk dining experience, aligning with its mission of revolutionizing food production.
Redefining Desk Dining: The Shift in Office Lunch Culture
In the wake of Covid-19, the work landscape has significantly changed, mainly in how employees manage their lunch breaks. A study conducted by Opinium Research, commissioned by Little Leaf Farms, found that 76% of non-remote corporate workers now opt to eat lunch at their desks at least half the time. Interestingly, 68% of these workers prefer desk dining, citing convenience and increased productivity.
Little Leaf Farms: Elevating the Desk Lunch Experience
In response to this trend, Little Leaf Farms is reimagining the traditional office lunch with its innovative “Happy Desk Salad” Kit. This kit transforms the mundane desk lunch into a luxurious dining affair, complete with a Crispy Caesar Salad Kit from Little Leaf Farms, a desk shade for privacy, a desktop candelabra for ambiance, a custom placemat, and other premium accessories. This initiative is part of Little Leaf Farms’ broader mission to enhance lunchtime for office workers, challenging the stereotype of the uninspiring ‘desk salad.’
Health and Economy Driving Lunch Choices
The survey also sheds light on broader lunchtime trends, revealing that 73% of office workers plan to bring their lunch to work more often. The primary motivation behind this shift is the desire for healthier meal options, a sentiment 68% of respondents echoed. Additionally, economic considerations are particularly influential among younger workers, with 58% of Gen Z participants indicating a preference for homemade lunches to save money.
Navigating the Etiquette of Desk Dining
Despite the growing popularity of desk lunches, there are still etiquette considerations to navigate. The survey highlights that scheduling meetings during lunch hours is a common concern, perceived as rude by 33% of respondents, with Gen Z and Gen X finding it particularly objectionable. When meetings occur during lunch, nearly half of the workers multitask and eat, with a mere 7% keeping their cameras on during virtual meetings.
Maximizing the Desk Lunch Experience
To further support office workers, Little Leaf Farms has collaborated with Corporate Natalie, a TikTok office etiquette expert, to provide tips on enjoying a fulfilling desk lunch. These tips include setting boundaries for a dedicated lunch break, choosing nutritious and convenient meals like Little Leaf Farms Salad Kits, and creating a pleasant dining atmosphere at the desk.
The move by Little Leaf Farms to introduce the “Happy Desk Salad” Kit not only caters to the evolving habits of office workers but also aligns with their commitment to sustainable, high-quality food production. By enhancing the desk lunch experience, the company sets a new standard for office dining, merging convenience with luxury and health.
Little Leaf Farms Latest News
Little Leaf Farms Debuts Premium Salad Kits (2023/09/29)
Little Leaf Farms has launched new Crispy Caesar and Southwest salad kits. These kits, combining their popular Baby Crispy Green Leaf lettuce with additional ingredients like Garlic Croutons and Avocado Ranch Dressing, offer a gourmet salad experience. Emphasizing freshness, these kits are delivered to stores within 24 hours of leaving the greenhouse, ensuring peak quality. The company, which recently celebrated the opening of its fifth greenhouse, has expanded its market reach significantly. Initially available in select Northeast retailers at $5.49 for 7.5 oz. packages, a wider distribution is expected in 2024. This launch reflects Little Leaf Farms’ commitment to innovation and responding to consumer demands for fresh, convenient, and chemical-free salad options.
New England’s Top Packaged Lettuce Brand (2023/09/21)
Little Leaf Farms is the #1 best-selling packaged lettuce in New England, with a 46% boost in total dollar sales year over year. The brand is committed to growth and sustainability, as seen in the recent inauguration of its fifth greenhouse in McAdoo, Pennsylvania. This will expand its retail presence to nearly 5,000 grocery stores and broaden Little Leaf Farms’ reach into the Midwest and Southeast regions. The brand’s Sweet Baby Butter Leaf product will hit the shelves this fall in a fresh eight oz size.
Little Leaf Farms Welcomes William Hogan (2023/07/18)
Little Leaf Farms has appointed William Hogan as Executive Vice President and CFO. Hogan’s experience in private equity and strategic financial management will be instrumental in driving the company’s financial performance and operational efficiency as it enters its next phase of growth. Little Leaf Farms is committed to sustainable farming practices and plans to open its second greenhouse in Pennsylvania, which will be its fifth greenhouse overall. The company is dedicated to providing high-quality, locally-grown lettuce to consumers across the United States.
Paul Sellew Named EY New England Entrepreneur of the Year (2023/06/23)
Paul Sellew, Founder and CEO of Little Leaf Farms, was awarded the New England Entrepreneur Of The Year 2023 by Ernst & Young LLP (EY US). Little Leaf Farms is a leading brand in sustainably grown packaged lettuce through controlled environment agriculture. The company operates greenhouses in Massachusetts and Pennsylvania, with plans for further expansion. Little Leaf Farms recently projected retail sales to exceed $100 million by the end of 2023.
Little Leaf Farms to Open New Greenhouse in Pennsylvania (2023/06/01)
Little Leaf Farms is set to open its fifth state-of-the-art greenhouse in McAdoo, Pennsylvania, increasing its indoor cultivation space by 10 acres and making its fresh produce available in nearly 5,000 grocery stores across the Midwest to the Southeast. The new greenhouse will utilize advanced technology and efficiencies, enabling Little Leaf Farms to harvest over 20 million pounds of leafy greens annually. The company also donated $10,000 to Feeding Pennsylvania as part of the ceremony.
Little Leaf Farms Seeks to Trademark Its Lettuce Signature Curve (2023/05/03)
Little Leaf Farms, the leading brand of packaged lettuce grown sustainably through controlled environment agriculture, has filed for a trademark of its Baby Crispy Green Leaf lettuce’s unique curved shape. The lettuce’s signature curve, which leads into ruffled edges of vibrant green leaves, has delighted lettuce lovers along the East Coast. Little Leaf Farms is celebrating National Salad Month by hosting a sweepstakes on its Instagram account through May 31st, 2023, for a chance to win a year of free lettuce and other fun accessories. With its advanced greenhouse technologies and commitment to local delivery within 24 hours from harvest, Little Leaf Farms has become the top brand of packaged CEA lettuce in the U.S. and the third best-selling brand of all packaged lettuce in the Northeast.
Little Leaf Farms: Sustainable, High-Tech Lettuce Breaks Sales Records in 2023 (2023/04/23)
The company owes its success to its commitment to technology, sustainability, and quality. By implementing next-gen sensors and data science systems in its greenhouses, the company has achieved a yield 30 times greater than conventional farms. Additionally, Little Leaf Farms’ lettuce is known for its great taste, and it has a robust employee training program to help workers develop their careers. The company is a leader in the packaged lettuce segment and is poised for even more success in the future.
Little Leaf Farms Banks a USD 300 Million Funding (2022/06/16)
Little Leaf Farms has successfully raised USD 300 million in new capital in a funding round led by The Rise Fund, TPG’s multi-sector global impact investing strategy, and debt funding from Bank of America. The funding will support the company’s growth & expansion plans to make Little Leaf Farms’ lettuces accessible to more than half of the United States by 2026. To reach said goal the company will double the acreage of its current facility and open a new greenhouse in McAdoo, Pennsylvania this summer.
Image provided by Little Leaf Farms
