Skagit Horticulture is a well-established wholesale plant grower and seller with facilities in both Washington and California. Their diverse customer base includes garden centers and businesses with varying buying behaviors. However, the company faced challenges with its sales order management, impeding its growth. Despite having a team responsible for entering orders, Skagit Horticulture realized the need for a fully-integrated eCommerce solution.
In their search for a vendor experienced with complex eCommerce implementations in the horticulture industry, Skagit Horticulture partnered with DynamicWeb eCommerce. This vendor had an established demo environment explicitly tailored in real-time to the unique horticulture industry. With DynamicWeb, Skagit Horticulture achieved a fully-integrated eCommerce website where customers can confidently and accurately place orders online without the help of a sales representative.
“Customer satisfaction has gone way up. When things are going well, we hear from our customers less. And in this case, that’s a good thing!” – Jeremy Myrick, IT Manager, Skagit Horticulture.
The new ordering experience has increased customer satisfaction. Customers can now plan and place orders with the assurance that inventory updates in real-time and all necessary product information and images are readily available. In addition, with the sales team no longer burdened with inputting orders, they can focus on improving other areas, building tools for internal analysis, and enhancing sales processes.
“We felt like their knowledge and understanding of the industry and business existed. So having somebody familiar with the industry was a huge help,” says Katie Miller, Retail Ready Program Manager at Skagit Horticulture.
Thanks to the success of the DynamicWeb eCommerce solution, Skagit Horticulture is continuing to fulfill its vision of being a great company to do business with in the 21st century. They are better equipped to handle large planned orders throughout the year and small yearly purchases from their diverse customer base. Integrating an eCommerce website has allowed Skagit Horticulture to expand its reach, increase its sales, and remain a wholesale plant grower and seller industry leader.
Photo by Abigail Lynn on Unsplash
