IKEA to Promote Urban Agriculture in 2022 EXPO in Helsingborg, Sweden
The Garden will promote urban farming and grow fresh produce to be used to prepare delicious local meals in The Kitchen, which will be sold along with The Garden’s produce at The Market.
IKEA Sweden media relations
Feb 11, 2021
Excerpts:
The Dutch-based company of Swedish origin has an enormous customer base estimated to be approximately one billion people. To put that number into context that is almost two times Apple’s client base and more than a tenth of the global population. IKEA has built an empire that now totals 418 stores in 49 markets around the world. In 2017 IKEA had $45.3 billion in retail sales, an increase of $8 billion over 2016 totals.
Three areas of Helsingborg will become the location for a range of collaborative solutions. In the Drottninghög suburb, activities will focus around three sites: ‘The Garden’, ‘The Market’ and ‘The Kitchen’. The Garden will promote urban farming and grow fresh produce to be used to prepare delicious local meals in The Kitchen, which will be sold along with The Garden’s produce at The Market. The new development aims to foster the social aspects of inclusion as well as encourage employment and entrepreneurial activities.
To help tell many of the stories behind H22, IKEA will launch a podcast series called ‘The Oracle’, exploring everything from the future of affordable homes and city retail to food and togetherness, and health and wellbeing. This series of one-hour episodes will be hosted by industry leaders and local Helsingborg heroes.
