Philippines: ‘My Gulay Garden’
Promote gardening and sustainability by encouraging their consumers to reuse their colorful RC Cola PET bottles
INQUIRER.net BrandRoom
August 06, 2020
Excerpt:
To be able to engage and unite the community, ARC Refreshment Corporation launched its new advocacy program dubbed as “Tulay ng Pangarap”. This is a long-term program that demonstrates the company’s resiliency amidst the new normal. In line with this is the kickoff of the “My Gulay Garden” project, which aims to promote gardening and sustainability by encouraging their consumers to reuse their colorful RC Cola PET bottles as plant pots for the fruits, vegetables, and herbs that they want to grow in their own space here in the metro.
This advocacy is close to the hearts of ARC employees as they were the ones who initiated it, and the management conducted digital trainings about proper recycling for their urban gardening project. ARC is a company that practices what they preach, so this initiative was expanded to all their plants across the entire Philippines.
