Key Takeaways:
- Early Achievement: UGG® reaches its goal of influencing one million acres of grasslands toward regenerative practices a year ahead of schedule.
- Significant Partnerships: Collaboration with Land to Market and the Savory Institute is critical in this achievement.
- Product Innovation: UGG® highlights its commitment through the Regenerate by UGG™ collection, featuring products made with regenerative materials.
- Environmental Impact: The initiative focuses on restoring soil, enhancing wildlife diversity, and improving land health for future generations.
- Continued Commitment: UGG® plans to sustain and expand its efforts in regenerative agriculture.
Celebrating a Milestone in Sustainability
Southern California-based global lifestyle brand UGG® (a division of Deckers Brands [NYSE: DECK]) proudly announces a significant environmental milestone: influencing one million acres of Australian grasslands across eighty farms toward regenerative agriculture. This milestone, achieved a year ahead of the scheduled timeline and only four years after establishing a partnership with Land to Market and the Savory Institute, underscores UGG®’s commitment to sustainable land management.
Strategic Partnerships for Regenerative Practices
UGG®’s collaboration with Land to Market and the Savory Institute has been instrumental in reaching this goal. As a frontier founder and key member of the Land to Market program, UGG® has supported initiatives aimed at reversing environmental degradation through practices that restore soil health, encourage biodiversity, capture carbon, and improve the land’s overall health.
Innovations in Sustainable Fashion
To further demonstrate its commitment to sustainability, UGG® continues to expand its Regenerate by UGG™ collection. This line includes redesigned versions of the brand’s iconic products, such as the Tasman Crafted Regenerate, Neumel Crafted Regenerate, and the Ultra Mini Crafted Regenerate, all crafted using materials sourced from farms that practice regenerative agriculture.
Leadership in Environmental Stewardship
David Rizzo, Co-CEO of Land to Market, praised UGG®’s proactive approach: “UGG has set the bar and provided a pathway for true stewardship – not just sourcing regeneratively, but actively engaging in the hands-on work of land regeneration. Their commitment to sourcing verified regenerative raw materials is matched only by their dedication to rolling up their sleeves and directly impacting land health. These commitments and support are covering more ground, and paving the way for farmers and ranchers to transition to regenerative. UGG isn’t just talking the talk; they’re walking it, leaving a trail of positive impact in their wake.”
Photo by Bence Balla-Schottner on Unsplash
