Key Takeaways
- Lundberg Family Farms leads the U.S. food industry as the top Regenerative Organic Certified® rice brand.
- The brand introduces over 70 products featuring Regenerative Organic Certified® rice, expanding its sustainable product range.
- Lundberg collaborates with the Regenerative Organic Alliance, certifying over 8,500 acres of rice fields.
- Aiming to reduce environmental impact, Lundberg’s practices include smart water management, wildlife protection, and avoiding toxic chemicals.
- Almost half of Lundberg’s portfolio now consists of Regenerative Organic Certified® products, emphasizing their commitment to sustainability.
Leading the Charge in Regenerative Agriculture
Lundberg Family Farms, a pioneer in organic rice cultivation and snacks, has taken a monumental leap in sustainability by introducing over 70 products made with Regenerative Organic Certified® rice across its diverse portfolio. This significant initiative positions Lundberg as the premier Regenerative Organic Certified® food brand in the United States, underscoring its commitment to environmental stewardship and high-quality, sustainable food production.
A Vision for Sustainable Consumption
Suzanne Sengelmann, Lundberg’s Chief Growth Officer, highlights the brand’s mission to leverage rice, a global staple, for positive environmental and cultural impact. By integrating Regenerative Organic Certified® rice into every product category, including convenient and traditional offerings, Lundberg aims to broaden the reach of regenerative organic products to a diverse audience, thereby contributing to healthier consumers and a healthier planet.
Expansion and Certification
In collaboration with the Regenerative Organic Alliance (ROA), Lundberg has certified more than 8,500 acres of rice production, quadrupling its commitment compared to the previous year. With the brand responsible for growing 70% of California’s Regenerative Organic Certified® rice, plans will transition the remainder of its organic acreage to regenerative practices by 2027.
A Legacy of Innovation and Sustainability
Brita Lundberg, a fourth-generation farmer and Chief Storyteller, reflects on the brand’s enduring legacy and commitment to excellence since 1937. Embracing Regenerative Organic Certification is a natural progression in the Lundberg family’s quest to improve agricultural practices and environmental health. This ethos extends beyond avoiding harmful chemicals; it encompasses a holistic approach to farming that respects the land, the ecosystem, and the community.
Industry-Leading Practices
Lundberg Family Farms employs innovative farming techniques to promote soil health, biodiversity, and ecological balance. Their approach includes advanced water and weed management strategies, cultivating various rice varieties through natural breeding methods, and initiatives to protect and nurture local wildlife. Lundberg’s efforts in habitat creation, particularly for waterfowl and salmon, demonstrate a deep understanding of agriculture’s role in the broader ecological network.
Diverse and Sustainable Offerings
Lundberg’s portfolio, now nearly half of Regenerative Organic Certified® products, showcases the brand’s dedication to offering consumers sustainable and ethically produced options. Highlights from their range include White Jasmine Rice, Cilantro Lime Rice, Lightly Salted Rice Cakes, and Quinoa Thin Rice Cakes, all produced in alignment with regenerative organic standards
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