Key Takeaways:
- Pioneering Partnership: Market of Choice becomes Oregon’s first grocer to collaborate with Royal City, Washington-based Royal Ranch, bringing carbon-neutral beef to its customers.
- Sustainable Choice: The partnership showcases both entities’ commitment to supporting local food systems, enhancing animal welfare, and minimizing environmental impacts.
- Regenerative Agriculture: Royal Ranch’s unique regenerative practices ensure a self-sustaining system, verified by Legacy Verified on behalf of the USDA, promoting a healthier planet.
- Community Impact: This initiative aims to bolster the health of local and regional communities through innovative and sustainable food choices.
A Commitment to Local and Sustainable Food Systems
Market of Choice, an independent, family-owned grocer in Oregon, announces a groundbreaking partnership with Royal Ranch, a leader in regenerative agriculture based in Royal City, Washington. This collaboration marks a significant step towards sustainability, making Market of Choice the first grocery chain in Oregon to offer Royal Ranch’s carbon-neutral beef across all its stores.
Bridging Tradition and Innovation
The union of Market of Choice and Royal Ranch brings together two family-owned businesses with a shared vision for improving animal welfare and reducing environmental impacts. Matt Martin, Senior Director of Perishable Merchandising at Market of Choice, highlights the company’s dedication to strengthening the food ecosystem and supporting local food systems. “No one has invested in localizing food like we have, and this partnership with Royal Ranch exemplifies our commitment to bringing top-quality, innovative products to our customers,” Martin says.
Royal Ranch’s Regenerative System
Royal Ranch stands out for its comprehensive regenerative system, integrating orchards, field crops, dairy farms, and ranching into a self-sufficient cycle. This innovative approach eliminates the need for external fertilizers and feed, with Royal Ranch raising its cattle from birth to harvest. Notably, it is the only ranch its size to operate its processing facility, ensuring control over every production stage. These regenerative practices are independently verified, underscoring the ranch’s commitment to sustainability.
Forging a Future of Sustainable Farming
Austin Allred, owner of Royal Ranch, expresses enthusiasm for the partnership with Market of Choice, emphasizing the revolutionary impact of their closed-cycle ranching model on sustainable farming. “We are creating a scalable system that prioritizes quality sustainable food and aims to reshape the future of farming for a healthier planet and communities,” Allred states.
Photo by Jakob Cotton on Unsplash
