Key Takeaways:
- Strategic Appointment: Taranis appoints Vern Hawkins, Syngenta’s President of Crop Protection and Regional Director of North America, to its Board of Directors.
- Industry Expertise: Hawkins brings over 35 years of international agricultural leadership and agronomic expertise.
- Innovation and Growth: His appointment is set to bolster Taranis’ mission of enhancing farm productivity and profitability through AI-powered crop intelligence.
- Future Direction: Hawkins’ experience is expected to guide Taranis in expanding its crop intelligence solutions and deepening industry partnerships.
Taranis Strengthens Board with Ag Industry Veteran
Taranis (Company Profile), a global leader in AI-powered crop intelligence, has announced a strategic enhancement to its Board of Directors with the appointment of Vern Hawkins, effective February 15, 2024. Currently at the helm of Syngenta’s Crop Protection as President and serving as the Regional Director for North America, Hawkins’ rich background in agricultural leadership is poised to bring valuable insights to Taranis.
A Commitment to Agricultural Innovation
Taranis stands at the forefront of agricultural technology and is dedicated to bridging the gap between ag retailers and growers. Hawkins to the Board underscores the company’s commitment to driving innovation and transparency in agriculture, aiming to unlock new opportunities across every acre of farmland.
Hawkins’ extensive experience in the agricultural sector, both in the U.S. and internationally, aligns with Taranis’ vision. His understanding of crop production and the agricultural value chain is expected to be instrumental in guiding Taranis through its rapid expansion and in the continuous development of products and services that cater to the needs of the industry.
Industry Leaders on the Future of Agriculture
Vern Hawkins shared his enthusiasm for joining Taranis, emphasizing the importance of advancing farm productivity and profitability through cutting-edge technology. “I’m excited to be a voice in guiding this service for the betterment of the agriculture industry and on-farm profitability,” Hawkins stated. He highlighted the potential for increased opportunity through strong partnerships and a market-leading portfolio.
Zvika Orron, Taranis’ Chairman of the Board, remarked on the pivotal moment for the agriculture industry as it integrates data collection with practical application. “Vern is joining at the right time and will be instrumental in harnessing this momentum and driving us forward,” Orron noted, pointing to the scale of Taranis’ crop intelligence and conservation services.
Taranis CEO Opher Flohr also expressed optimism, noting Hawkins’ role in steering the company toward further growth. “Visionary leadership with vast industry experience will be key in developing additional products and services that solve the problems growers are facing today and tomorrow,” Flohr said.
